Do any of you remember how you learnt to read your name? I learnt mine by seeing it written again and again… in print, in cursive and in capitals… on books, on scraps of paper, in the steam on our kitchen window at breakfast in winter. And I recognised my name without resorting to any form of phonics. In fact if I’d tried to sound it, I’d never have managed. Nor would I have managed to read Pinocchio because unless you’re Italian how would you know to say ‘kee’ instead of ‘chee’ as in church. The point I’m trying to...